{"id":1816,"date":"2023-05-25T19:55:50","date_gmt":"2023-05-25T19:55:50","guid":{"rendered":"https:\/\/www.itadviser.mx\/blog\/?p=1816"},"modified":"2025-03-14T09:28:30","modified_gmt":"2025-03-14T15:28:30","slug":"red-de-busqueda-de-google","status":"publish","type":"post","link":"https:\/\/www.itadviser.mx\/blog\/red-de-busqueda-de-google\/","title":{"rendered":"Sum\u00e9rgete en la red de b\u00fasqueda de Google y atrae m\u00e1s clientes"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1816\" class=\"elementor elementor-1816\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f663663 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f663663\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1519329\" data-id=\"1519329\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-323e2c5 elementor-widget elementor-widget-image\" data-id=\"323e2c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"390\" src=\"https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/red-de-busqueda-de-Google-1024x390.png\" class=\"attachment-large size-large wp-image-4721\" alt=\"red de b\u00fasqueda de google adviser\" srcset=\"https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/red-de-busqueda-de-Google-1024x390.png 1024w, https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/red-de-busqueda-de-Google-300x114.png 300w, https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/red-de-busqueda-de-Google-768x292.png 768w, https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/red-de-busqueda-de-Google-1536x584.png 1536w, https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/red-de-busqueda-de-Google-2048x779.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-372f175 e-con-full e-flex e-con e-parent\" data-id=\"372f175\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0c269f elementor-widget elementor-widget-heading\" data-id=\"f0c269f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Por: Erika Ayala | Marketing en IT Adviser<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d072a12 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d072a12\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-acddf8f\" data-id=\"acddf8f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d8a2ea8 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"d8a2ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #000000; font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: 2rem; font-weight: var( --e-global-typography-primary-font-weight ); text-align: start; white-space-collapse: preserve;\">\u00a0<\/span><\/h2><h2><span style=\"color: #000000; font-family: var( --e-global-typography-primary-font-family ), Sans-serif; font-size: 2rem; font-weight: var( --e-global-typography-primary-font-weight ); text-align: start; white-space-collapse: preserve;\">Maximiza tu visibilidad en la red de b\u00fasqueda de Google<\/span><\/h2><div><span style=\"color: #000000;\"><b>\u00a0<\/b><\/span><\/div><p><span style=\"color: #000000;\">La Red de Google se trata de todos los lugares donde pueden aparecer sus anuncios, como los sitios de Google, los sitios web que est\u00e1n asociados con Google como Google Maps, Google Play Store, Google Shopping y todos los partners de b\u00fasqueda de esta compa\u00f1\u00eda que conforman esta red, como las aplicaciones para celulares.<\/span><\/p><p><span style=\"color: #000000;\">La Red de Google se divide en grupos para brindarle m\u00e1s control sobre los lugares donde le gustar\u00eda que apareciera su anuncio:<\/span><\/p><ul><li><span style=\"color: #000000;\">La red de b\u00fasqueda de Google: P\u00e1ginas de resultados de la b\u00fasqueda de Google, otros sitios de Google como Maps y Shopping, y los sitios de b\u00fasqueda asociados con Google para mostrar anuncios.<\/span><\/li><li><span style=\"color: #000000;\">La Red de Display de Google: Sitios de Google como YouTube, Blogger y Gmail, adem\u00e1s de miles de sitios web asociados en Internet.<\/span><\/li><\/ul><p><span style=\"color: #000000;\">Entonces una red de b\u00fasqueda de Google es una plataforma publicitaria donde los anunciantes pueden crear anuncios en texto que aparecen en los resultados de b\u00fasqueda de Google cuando los usuarios buscan <a href=\"https:\/\/www.itadviser.mx\/blog\/elige-keywords\/\"><b>palabras clave<\/b><\/a> relacionadas con su negocio. Los anuncios se muestran en la parte superior e inferior de la p\u00e1gina de resultados de b\u00fasqueda y est\u00e1n dise\u00f1ados para ser relevantes y \u00fatiles para los usuarios. Los anunciantes pagan por cada clic en sus anuncios, lo que genera ingresos para Google.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-09cc5cc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"09cc5cc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ff281d\" data-id=\"5ff281d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bffd3a2 elementor-widget elementor-widget-image\" data-id=\"bffd3a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"424\" src=\"https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/red-de-busqueda-de-google-b-viser-768x424.png\" class=\"attachment-medium_large size-medium_large wp-image-4725\" alt=\"\" srcset=\"https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/red-de-busqueda-de-google-b-viser-768x424.png 768w, https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/red-de-busqueda-de-google-b-viser-300x166.png 300w, https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/red-de-busqueda-de-google-b-viser.png 920w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a3ecafa e-con-full e-flex e-con e-parent\" data-id=\"a3ecafa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ecdc39 elementor-widget elementor-widget-heading\" data-id=\"0ecdc39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><br>El papel de las palabras clave dentro de la red de b\u00fasqueda de Google<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4505cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4505cf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1bcd2f8\" data-id=\"1bcd2f8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33647af elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"33647af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: rgb(0, 0, 0); font-style: inherit; font-weight: inherit; font-family: var( --e-global-typography-text-font-family ), Sans-serif;\">Las palabras clave son frases o palabras que se utilizan para relacionar anuncios con los t\u00e9rminos que buscan los usuarios, teniendo palabras clave relevantes y que est\u00e9n relacionadas con los t\u00e9rminos buscados por el cliente y poder aparecer en la b\u00fasqueda llegando a los clientes f\u00e1cilmente, lo que puede aumentar la visibilidad de la marca y atraer m\u00e1s tr\u00e1fico al sitio web.<\/span><br><\/p>\n<p><span style=\"color: #000000;\">Sirven para unir b\u00fasquedas de usuarios en motores de b\u00fasqueda con anuncios. Se puede controlar la similitud que exige el anunciante entre t\u00e9rminos de b\u00fasqueda y palabras clave que son los criterios de concordancia y existen 4 tipos de concordancia en las palabras clave:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7059c7f e-flex e-con-boxed e-con e-parent\" data-id=\"7059c7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4b398 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6d4b398\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><ul style=\"font-size: 16px;font-style: normal;font-weight: 400;text-align: justify\"><li style=\"font-size: 16px\"><span>Concordancia amplia \u2013 abarca m\u00e1s, la concordancia se le asigna a las palabras clave nuevas y estas deben ser similar al termino de b\u00fasqueda o tener el mismo significado.<\/span><\/li><li style=\"font-size: 16px\"><span>Modificador de concordancia amplia \u2013 impresi\u00f3n de anuncios solo cuando determinados t\u00e9rminos de la palabra clave se encuentran en el t\u00e9rmino de b\u00fasqueda.<\/span><\/li><li style=\"font-size: 16px\"><span>Concordancia de frase \u2013 se distingue porque se agregan comillas a las palabras clave y contiene los t\u00e9rminos de b\u00fasqueda tal cual es, en conjunto con otros t\u00e9rminos antes o despu\u00e9s de la palabra clave.<\/span><\/li><li style=\"font-size: 16px\"><span>Concordancia exacta \u2013 se reconoce por agregar corchete a la palabra clave y solo aparecer\u00e1 en b\u00fasqueda cuando los usuarios busquen exactamente la palabra clave.<\/span><\/li><\/ul><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b0fce87 e-con-full e-flex e-con e-parent\" data-id=\"b0fce87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b69e4ac elementor-widget elementor-widget-image\" data-id=\"b69e4ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"920\" height=\"508\" src=\"https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/it-adviser-red-de-busqueda-de-google.png\" class=\"attachment-large size-large wp-image-4730\" alt=\"impacto de la red de bu\u0301squeda de google\" srcset=\"https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/it-adviser-red-de-busqueda-de-google.png 920w, https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/it-adviser-red-de-busqueda-de-google-300x166.png 300w, https:\/\/www.itadviser.mx\/blog\/wp-content\/uploads\/2023\/05\/it-adviser-red-de-busqueda-de-google-768x424.png 768w\" sizes=\"(max-width: 920px) 100vw, 920px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6978c23 e-con-full e-flex e-con e-parent\" data-id=\"6978c23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71bc1d1 elementor-widget elementor-widget-heading\" data-id=\"71bc1d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Para llegar a m\u00e1s clientes potenciales, los anuncios se mostrar\u00e1n ahora en contenido que coincida con cualquiera de los temas, palabras clave de display\/video a los que los orientes, pero para estar bien segmentada una campa\u00f1a se debe seleccionar palabras clave negativas para las campa\u00f1as de b\u00fasqueda; es decir, a lo que no se debe orientar.<br><br>Las palabras clave negativas te permiten excluir t\u00e9rminos de b\u00fasqueda de tus campa\u00f1as y centrarte solo en las palabras clave que interesan a los clientes. Al segmentar mejor un anuncio, puedes mostrarlo a los usuarios m\u00e1s interesados y aumentar el retorno de la inversi\u00f3n (ROI).<br><br>En conclusi\u00f3n, la red de b\u00fasqueda de Google es una herramienta poderosa para maximizar la visibilidad de tus anuncios y atraer clientes potenciales. Aprovechando las palabras clave adecuadas y utilizando estrategias de concordancia, puedes asegurarte de que tus anuncios lleguen a la audiencia correcta en el momento preciso. Al optimizar tus campa\u00f1as y utilizar palabras clave negativas, no solo aumentas la relevancia de tus anuncios, sino que tambi\u00e9n mejoras el retorno de inversi\u00f3n. En definitiva, una gesti\u00f3n efectiva de tus anuncios en la red de b\u00fasqueda de Google es esencial para el \u00e9xito publicitario en l\u00ednea.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-828986d e-flex e-con-boxed e-con e-parent\" data-id=\"828986d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c74207 elementor-widget elementor-widget-heading\" data-id=\"7c74207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.itadviser.mx\/blog\/posicionamiento-de-identidad-corporativa\/\"><br><span style=\"font-weight: 400\">Te puede interesar: <\/span>Diferenc\u00edate con un posicionamiento de Identidad corporativa.<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-031c4bf e-flex e-con-boxed e-con e-parent\" data-id=\"031c4bf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86ce2d0 elementor-widget elementor-widget-heading\" data-id=\"86ce2d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><p style=\"font-size: 16px;font-style: normal;font-weight: 400;--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-scroll-snap-strictness: proximity;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-offset-shadow: 0 0 #0000;--tw-ring-shadow: 0 0 #0000;--tw-shadow: 0 0 #0000;--tw-shadow-colored: 0 0 #0000\"><span style=\"--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-scroll-snap-strictness: proximity;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-offset-shadow: 0 0 #0000;--tw-ring-shadow: 0 0 #0000;--tw-shadow: 0 0 #0000;--tw-shadow-colored: 0 0 #0000;font-family: S\u00f6hne, ui-sans-serif, system-ui, -apple-system, &quot;Segoe UI&quot;, Roboto, Ubuntu, Cantarell, &quot;Noto Sans&quot;, sans-serif, &quot;Helvetica Neue&quot;, Arial, &quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, &quot;Segoe UI Symbol&quot;, &quot;Noto Color Emoji&quot;\"><span style=\"--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-scroll-snap-strictness: proximity;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-offset-shadow: 0 0 #0000;--tw-ring-shadow: 0 0 #0000;--tw-shadow: 0 0 #0000;--tw-shadow-colored: 0 0 #0000\"><span style=\"--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-scroll-snap-strictness: proximity;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-offset-shadow: 0 0 #0000;--tw-ring-shadow: 0 0 #0000;--tw-shadow: 0 0 #0000;--tw-shadow-colored: 0 0 #0000;font-weight: bold\"><br class=\"Apple-interchange-newline\">S\u00edguenos en nuestras redes sociales:<\/span><\/span><\/span><\/p><a href=\"https:\/\/www.facebook.com\/p\/IT-Adviser-100063671183156\/\" style=\"font-size: 16px;font-style: inherit;font-weight: inherit;font-family: var( --e-global-typography-text-font-family ), Sans-serif;--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-scroll-snap-strictness: proximity;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-offset-shadow: 0 0 #0000;--tw-ring-shadow: 0 0 #0000;--tw-shadow: 0 0 #0000;--tw-shadow-colored: 0 0 #0000;text-align: justify\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><span style=\"color: var( --e-global-color-text );font-size: 16px;font-style: inherit;font-weight: inherit;font-family: var( --e-global-typography-text-font-family ), Sans-serif;--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-scroll-snap-strictness: proximity;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-offset-shadow: 0 0 #0000;--tw-ring-shadow: 0 0 #0000;--tw-shadow: 0 0 #0000;--tw-shadow-colored: 0 0 #0000;text-align: justify\">&nbsp;-&nbsp;<\/span><a href=\"https:\/\/www.instagram.com\/it_adviser_\/\" style=\"font-size: 16px;font-style: inherit;font-weight: inherit;font-family: var( --e-global-typography-text-font-family ), Sans-serif;--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-scroll-snap-strictness: proximity;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-offset-shadow: 0 0 #0000;--tw-ring-shadow: 0 0 #0000;--tw-shadow: 0 0 #0000;--tw-shadow-colored: 0 0 #0000;text-align: justify\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><span style=\"color: var( --e-global-color-text );font-size: 16px;font-style: inherit;font-weight: inherit;font-family: var( --e-global-typography-text-font-family ), Sans-serif;--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-scroll-snap-strictness: proximity;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-offset-shadow: 0 0 #0000;--tw-ring-shadow: 0 0 #0000;--tw-shadow: 0 0 #0000;--tw-shadow-colored: 0 0 #0000;text-align: justify\">&nbsp;-&nbsp;<\/span><a href=\"https:\/\/www.linkedin.com\/company\/itadvisersadecv\/\" style=\"font-size: 16px;font-style: inherit;font-weight: inherit;font-family: var( --e-global-typography-text-font-family ), Sans-serif;--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-scroll-snap-strictness: proximity;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-offset-shadow: 0 0 #0000;--tw-ring-shadow: 0 0 #0000;--tw-shadow: 0 0 #0000;--tw-shadow-colored: 0 0 #0000;text-align: justify\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><span style=\"color: var( --e-global-color-text );font-size: 16px;font-style: inherit;font-weight: inherit;font-family: var( --e-global-typography-text-font-family ), Sans-serif;--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-scroll-snap-strictness: proximity;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-offset-shadow: 0 0 #0000;--tw-ring-shadow: 0 0 #0000;--tw-shadow: 0 0 #0000;--tw-shadow-colored: 0 0 #0000;text-align: justify\">&nbsp;-&nbsp;<\/span><a href=\"https:\/\/www.itadviser.mx\/\" style=\"font-size: 16px;font-style: inherit;font-weight: inherit;font-family: var( --e-global-typography-text-font-family ), Sans-serif;--tw-border-spacing-x: 0;--tw-border-spacing-y: 0;--tw-translate-x: 0;--tw-translate-y: 0;--tw-rotate: 0;--tw-skew-x: 0;--tw-skew-y: 0;--tw-scale-x: 1;--tw-scale-y: 1;--tw-scroll-snap-strictness: proximity;--tw-ring-offset-width: 0px;--tw-ring-offset-color: #fff;--tw-ring-offset-shadow: 0 0 #0000;--tw-ring-shadow: 0 0 #0000;--tw-shadow: 0 0 #0000;--tw-shadow-colored: 0 0 #0000;text-align: justify\">Ecommerce<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6b34f3 e-flex e-con-boxed e-con e-parent\" data-id=\"a6b34f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-722e305 elementor-widget elementor-widget-heading\" data-id=\"722e305\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><h2 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Teclea aqu\u00ed...\" style=\"font-style: normal;font-weight: var( --e-global-typography-primary-font-weight );font-family: var( --e-global-typography-primary-font-family ), Sans-serif\"><span style=\"font-size: 16px;font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-weight: var( --e-global-typography-primary-font-weight );text-align: var(--text-align)\">[doppler-form id='2']<\/span><span style=\"font-family: var( --e-global-typography-primary-font-family ), Sans-serif;font-size: 2rem;font-weight: var( --e-global-typography-primary-font-weight );text-align: var(--text-align)\"><\/span><\/h2><\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Por: Erika Ayala | Marketing en IT Adviser \u00a0 Maximiza tu visibilidad en la red de b\u00fasqueda de Google \u00a0 La Red de Google se trata de todos los lugares donde pueden aparecer sus anuncios, como los sitios de Google, los sitios web que est\u00e1n asociados con Google como Google Maps, Google Play Store, Google [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[110],"tags":[133,137,136,132,131],"class_list":["post-1816","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-red-de-busqueda-en-google","tag-palabras-clave-negativas","tag-motores-de-busqueda","tag-red-de-busqueda","tag-red-de-google"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Erika Ayala Herrera","author_link":"https:\/\/www.itadviser.mx\/blog\/author\/erika-ayala\/"},"uagb_comment_info":0,"uagb_excerpt":"Por: Erika Ayala | Marketing en IT Adviser \u00a0 Maximiza tu visibilidad en la red de b\u00fasqueda de Google \u00a0 La Red de Google se trata de todos los lugares donde pueden aparecer sus anuncios, como los sitios de Google, los sitios web que est\u00e1n asociados con Google como Google Maps, Google Play Store, Google&hellip;","_links":{"self":[{"href":"https:\/\/www.itadviser.mx\/blog\/wp-json\/wp\/v2\/posts\/1816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.itadviser.mx\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.itadviser.mx\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.itadviser.mx\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.itadviser.mx\/blog\/wp-json\/wp\/v2\/comments?post=1816"}],"version-history":[{"count":0,"href":"https:\/\/www.itadviser.mx\/blog\/wp-json\/wp\/v2\/posts\/1816\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.itadviser.mx\/blog\/wp-json\/wp\/v2\/media?parent=1816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.itadviser.mx\/blog\/wp-json\/wp\/v2\/categories?post=1816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.itadviser.mx\/blog\/wp-json\/wp\/v2\/tags?post=1816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}